Free shipping, free exchanges in the USA. Check out our new arrivals.

you may also like

about our wool

We source Woolmark® certified merino directly from the McBride family farm located on the coastline of SE Australia.

As a family-run organization, the McBrides are creating a sustainable company for generations to come. The farm is specifically focused on improving energy efficiencies, land conservation, and biodiversity.

signature jersey

A lightweight knit fabric that is soft yet durable. Comfortable for year-round wear.

78% Ultrasoft Merino Wool
22% Nylon
160 GSM
17.5 Micron Wool

Customer Reviews

Based on 1224 reviews
81%
(992)
11%
(129)
5%
(61)
3%
(34)
1%
(8)
K
Karen

Good quality!

A
AJ
Length: Regular
Height: 5’3”
Weight: 100
Bra Size: 32B
Size Purchased: XS
Usual Size: XS
Fits as shown

The arms are slim and the xs fits tts across the bust ( I’m a 30-32 B). The rest flairs as shown and hits above the knee ( I’m 5’3”). It’s a good underdress for cool spring weather. I imagine it would be an ideal travel dress that regulates your body temperature through cold airplanes and hot sprints to the next destination.

N
Noriko S.
Length: Long
Size Purchased: XS
Usual Size: XS
Excellent attire

I walked 500 miles across Spain and wore the rowena short sleeve dress every day for 35 days. It was my favorite dress to wear. Comfortable, dried quickly and looked good. I am leaving on travel again and wanted to get the long sleeve dress bcus I love it so much.

B
Brandi M.
Length: Regular
Height: 5'8"
Weight: 175
Bra Size: 38D
Size Purchased: L
Usual Size: L
One of my favorite dresses

I own 3 Rowena dresses and they are my favorites. I order regular length and wear leggings underneath, otherwise I would absolutely need a long. I have had the sleeves shortened on one of my dresses to make it more practical for summer. I like the forgiving fit and the fact that I can accentuate my waist with a belt if I feel inclined to do so.

N
Nurse R.
Length: Long
Height: 5'7"
Weight: 150
Bra Size: 34DD
Size Purchased: M
Usual Size: M
I tried!

This is my 2nd Rowena because I love the idea of it but unfortunately, the small was too tight in the top/shoulders and the medium is too big and unflattering. I really love how everyone styles their Ro but it's too expensive to keep in the closet. I did love the coral end-on-end shade. I have 3 Wool& dresses and I prefer the more fitted ones but I sure wish I could find a swing that looked great on me. I still give it 5 stars because the dress is amazing just not right for me.

wearing merino comes with advantages